Serving Clarksville TN & Southern KY

Your home deserves more than
a sign in the yard.
It deserves a strategy.

When you list with Lola Animashaun, you get the full power of LPT Realty's national marketing platform combined with a personalized strategy built specifically for your home — and a complimentary 8-Point Property Readiness Evaluation before we ever go live.

8-Point Readiness Evaluation
In-Home Activation
Neighborhood Canvass
Direct Mail Campaign
Digital Marketing
Professional Photography & Video
3D Virtual Tour
MLS + Portal Syndication
Targeted Social Ads
Email & Agent Network
Text Code & Dedicated Website
The marketing platform

Your home is the epicenter.
Everything revolves around getting it sold.

LPT Realty's campaign puts your home at the center of a multi-channel marketing system — from your front yard to every buyer's phone screen. Here's every tool working for you.

🏡
In-home activation
Your home is the core of the campaign
When it comes to marketing your property, your home is the epicenter around which all other efforts revolve. We start here and build outward — making sure the presentation matches the promotion.
Full-color sign rider with photos · Neighborhood reports with community information · Professional photography session · Home styled and prepped based on your 8-Point Evaluation action plan. Everything a buyer sees at the property — and in the yard — is designed to create a powerful first impression.
LPT Platform
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Neighborhood canvass
Buyers already looking to stay nearby
We target individuals looking to stay in the area but whose friends or family want to move to your neighborhood — turning neighbors into your best referral source.
Jumbo door hangers · Door hangers · Large flyers · Small flyers · Thank you cards · Postcards · Folding business cards · Double-sided business cards. Neighbors often know someone who wants to live near them — this campaign turns that into a direct connection to your listing.
LPT Platform
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Direct mail campaign
Your home delivered to their mailbox
We build recognition through repetition — targeting people in strategic areas around your property with full-color mailers featuring your interior and exterior photos. Your home lands in their hands, not just their feed.
Geotargeted "Just Listed" postcards · Full-color mailers with professional interior and exterior photography · Strategic radius targeting around your property. Direct mail reaches buyers who aren't actively searching online — and reminds those who are that your home is available.
LPT Platform
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Digital marketing
On social media and real estate sites
We reach buyers online by displaying ads for your home on popular social media sites — not just real estate websites. Your listing finds buyers wherever they spend time online, not just where they're searching.
Facebook & Instagram paid ad campaigns · Real estate portal ads on Zillow, Realtor.com, Homes.com, and partner sites · MLS syndication to 200+ platforms · Audience targeting by location, income, and life stage · Retargeting buyers who viewed but didn't inquire. Most buyers are on social media long before they open a real estate app — we meet them there first.
LPT Platform
📞
Text-enabled phone line
My local number — not a call center
Every piece of marketing features my local phone number — not a shared line, not a call center. When a buyer calls or texts, they reach me directly. I track every inquiry and follow up personally — over the phone or in person.
Dedicated local number on all marketing materials · Direct lead capture — every caller and texter is logged · Immediate personal follow-up by Lola · Buyers can call or text to get a link to your property website. This is my direct point of contact with potential buyers — no middleman, no missed opportunities.
LPT Platform
🔢
Unique text code & dedicated website
Instant info, exclusive to your home
Your home gets its own 4-digit text code and a dedicated property website that features your home exclusively — no competing listings, no third-party ads, no Zestimates.
Unique Text Code: Buyers text your home's 4-digit code to access full property details in minutes or less — fast, easy, and trackable so I know who's interested and can follow up immediately.

Dedicated Property Website: Your home's own website features it exclusively — professional photos, full details, and accurate pricing. Buyers see your home without competing listings or third-party advertising cluttering the experience.
LPT Platform
My personal marketing approach

Every tool working together
to get your home sold.

On top of LPT's platform, I layer in professional-grade marketing at every buyer touchpoint — from the photos that stop them scrolling to the negotiation that protects your bottom line.

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Professional photography & video
First impressions start online
High-resolution listing photos, cinematic walkthrough video, and aerial drone shots that stop buyers mid-scroll and make your home the one they have to see in person.
Professional HDR photography · Twilight exterior shots · Cinematic video walkthrough · Drone/aerial footage · Optimized for MLS, Zillow, social media, and print. Most buyers decide whether to schedule a showing based on photos alone — yours will stand out.
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MLS + major portal syndication
Every buyer, every platform
Your listing goes live simultaneously on Zillow, Realtor.com, Homes.com, Trulia, and hundreds of partner sites — reaching every active buyer in the market the moment we go live.
MLS listing with maximum media · Zillow Premier placement · Realtor.com enhanced listing · Homes.com syndication · 200+ partner site distribution · Real-time listing updates. Your home is visible to every buyer searching online — locally and nationally.
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Targeted social media ads
Buyers who aren't searching yet
Paid Facebook and Instagram ad campaigns target buyers by location, income, life stage, and search behavior — reaching people who are thinking about moving before they've started actively looking.
Custom Facebook & Instagram ad campaigns · Audience targeting by zip code, income, and life events · Boosted listing posts · Story and Reel formats · Retargeting campaigns for buyers who viewed but didn't inquire · Regular performance reporting so you always know what's working.
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3D virtual tour & floor plan
Let buyers explore from anywhere
An immersive 3D walkthrough lets out-of-town buyers, military families, and relocating buyers fall in love with your home before they ever set foot inside — dramatically increasing showing quality.
Matterport or equivalent 3D tour · Interactive floor plan · Embedded on MLS and all portal listings · Shareable link for social and email · Available 24/7. Especially valuable for military relocations and out-of-market buyers — a major advantage in the Clarksville market.
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Email campaigns & agent network
Direct to buyers and buyer agents
Your listing is broadcast to my active buyer database and promoted within LPT Realty's network of agents nationwide — connecting your home with buyers who are working with an agent right now.
Just-listed email to active buyer database · LPT agent network broadcast · Local agent outreach · Coming-soon teaser campaign before launch · Open house promotion. The agent-to-agent network alone reaches buyers who will never see a Zillow ad.
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Reporting & market updates
You're never left in the dark
Weekly showing feedback, online view counts, and market activity reports keep you fully informed — so we can make strategic adjustments quickly if the market shifts or buyer response changes.
Weekly performance reports · Showing feedback summaries · Online view and save tracking · Comparable sale alerts · Pricing strategy reviews. You will always know exactly how your listing is performing and what we're doing about it.
The strategy

A step-by-step plan from
evaluation to closing table.

Most agents list your home and hope for the best. I build a plan before we ever hit the market — and execute it start to finish.

01
Property Readiness Evaluation
We walk through your home together using my exclusive 8-Point system. You receive a readiness score, a dollar-value action plan, and a written follow-up — before we do anything else.
Week 1
02
Pricing strategy & CMA
A full comparative market analysis based on current sales, active competition, and your timeline. We set a price that attracts buyers and protects your net proceeds — not just a number that sounds good.
Week 1–2
03
Pre-listing preparation
We execute the action plan from your evaluation — coordinating any staging, repairs, or improvements that will meaningfully move the needle on buyer perception and offer price.
Week 2–3
04
Professional media day
Photography, video, 3D tour, and drone shots are captured in a single coordinated session — every room styled, every angle considered. The listing is ready to stop buyers in their scroll.
Week 3
05
Strategic launch
Your listing goes live across MLS, all major portals, and paid social simultaneously — creating urgency and maximum early traffic in the critical first 72 hours when buyer attention is highest.
Launch day
06
Active marketing & feedback loop
Ongoing ad campaigns, open houses if appropriate, agent network promotion, and weekly reporting. I adjust the strategy in real time based on showing feedback and market movement.
Week 4+
07
Offer negotiation
When offers come in, I negotiate strategically on your behalf — terms, price, contingencies, and closing timeline — to protect your interests and maximize your net at closing.
Offer stage
08
Closing & beyond
I manage the transaction from accepted offer to closed and funded — coordinating inspections, appraisals, title, and any bumps in the road so you can focus on your move, not the paperwork.
To closing
My signature system

The 8-Point Property Readiness Evaluation

The evaluation that sets my sellers apart — before the sign ever goes in the yard.

Complimentary · No obligation

Know exactly where your home stands —
and what it's worth doing about it.

I walk through your home with you — point by point — and score every area using my exclusive 8-Point system. You leave with a real readiness score, a prioritized action plan, and an estimated dollar value on every recommendation.

8
Points
1
Location & Lot
Neighborhood, street, lot, HOA
2
Curb Appeal
Exterior, landscaping, entry
3
Interior Staging
Flow, light, furniture, clutter
4
Condition
Paint, flooring, kitchen, baths
5
Mechanicals
HVAC, roof, plumbing, electrical
6
Photo Readiness
Camera-ready for listing day
7
Pricing Strategy
Comps, timeline, positioning
8
Value-Add Opps
Features worth marketing
Ready to find out where your home stands?
Schedule your complimentary evaluation — no pressure, no obligation, just a clear picture and a solid plan.
Get my free evaluation
What sellers say

Real results for real sellers.

★★★★★
"I hadn't sold a home in 12 years so I really didn't know where to start. Lola came in and walked through everything room by room. She flagged that our master bath grout needed attention and said the landscaping out front was going to be the first thing buyers noticed. We fixed both and nothing was major, maybe a weekend of work. She said it would make a difference in how buyers felt walking in and she was right. We had a contract within a few weeks of listing and I felt like we actually knew what we were doing the whole time. I would absolutely recommend Lola to anyone thinking about selling."
Patricia M.
Vine Grove, KY
★★★★★
"As a veteran I have moved more times than I can count and working with Lola was honestly one of the smoothest experiences I have had on the selling side. She drove out to Louisville and did not rush through a single thing. She pointed out that our living room felt dark because of how the furniture was arranged which is something I never would have thought about. She also told us the HVAC was going to come up in inspection and suggested we get it serviced before listing so it would not become a negotiating point later. We did and sure enough it came back clean. We ended up with multiple offers and I would recommend her without hesitation."
Marcus T.
Louisville, KY
★★★★★
"I will be honest. I thought the evaluation was going to be her telling us we needed to do a bunch of expensive things. It was not like that at all. She told us to leave the kitchen alone and focus on the entryway and the backyard because that is what buyers remember. We pressure washed the back patio and added a few plants out front. Nothing over the top. She also sent us a written summary after the walkthrough which I kept going back to whenever I had a question. We had a contract within about 9 days of going live which was way faster than we expected. We would recommend Lola to anyone in the area looking to sell."
Denise R.
Arlington, TN
Ready to take the next step?

Choose where you want to start.

There's no wrong place to begin. Pick what makes the most sense for where you are right now.

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Get your free evaluation
Walk through your home with me and find out exactly where it stands — your readiness score, your action plan, and your estimated value, all in one appointment.
Schedule my evaluation
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Book a free consultation
Not ready for the full walkthrough yet? Let's talk through your situation, your timeline, and what your home might be worth in today's market — no commitment, no pressure.
Call (931) 225.9416
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Get a home value estimate
Curious what your home is worth right now? I'll run a personalized comparative market analysis and send you a real number — not an algorithm, not a Zestimate.
Request my home value
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Watch the evaluation video
See exactly how the 8-Point Evaluation works, what I look at in each section, and why it makes such a difference in how quickly your home sells and for how much.
Watch the video
Get in touch

Let's build your plan.

I'd love to hear
about your home.

Whether you're ready to list next month or just starting to think about it, reach out and let's have a real conversation about your goals. There's no pressure and no obligation — just honest advice from an agent who will put your interests first.

Call or text
(931) 225.9416
Email
Lolatherealtor@gmail.com
Website
LolaSellsTN-KY.com

Request your free consultation
Fill this out and I'll reach out within 24 hours to set a time that works for you.
Your information is private and will never be shared. I reach out personally — no bots, no call centers.